The man JOOP! seduces, is never seduced, a bold, charismatic and enveloping profile, which becomes a total 'addiction at first sight'.
This fragrance, created in 1989 by Michael Almairac, has decided to renew its image to approach a more current audience and leave behind that classic perception that we all have in mind when referring to it. This was the second fragrance of the firm JOOP!, which at the time was a turning point in the perfumery sector, thanks to the inclusion of sweet aroma in the male field.
Its peculiar wake uses terms and aromas closely linked to femininity to extol the virile appeal. A masculinity expressed based on sweet, sweet and floral aromas, and flashes of aphrodisiac character such as cinnamon and patchouli. An olfactory bomb that marked a before and after in the late 80s.
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